{"id":6649,"date":"2025-06-13T15:52:42","date_gmt":"2025-06-13T14:52:42","guid":{"rendered":"https:\/\/allmea.com\/?p=6649"},"modified":"2025-06-13T16:56:49","modified_gmt":"2025-06-13T15:56:49","slug":"maitriser-sa-communication","status":"publish","type":"post","link":"https:\/\/allmea.com\/fr\/maitriser-sa-communication\/","title":{"rendered":"Comment mieux ma\u00eetriser sa communication orale et \u00e9crite ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6649\" class=\"elementor elementor-6649\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77ad99e7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"77ad99e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e574b31\" data-id=\"1e574b31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d375001 elementor-widget elementor-widget-pix-text\" data-id=\"d375001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-center \" ><p class=\" resp-option text-gradient-primary text-center font-weight-bold\" >Mieux communiquer, c\u2019est mieux convaincre.\n\u00c0 l\u2019oral comme \u00e0 l\u2019\u00e9crit, la clart\u00e9 et l\u2019impact font toute la diff\u00e9rence. Un message bien structur\u00e9, une \u00e9coute active et une articulation fluide peuvent transformer une simple interaction en opportunit\u00e9.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ad6d560 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2ad6d560\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-807eaae fly-sm\" data-id=\"807eaae\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed690f elementor-widget elementor-widget-pix-icon\" data-id=\"5ed690f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"duo-icon-81676086\" class=\"pix-icon text-left \"><div class=\"rounded-circle d-inline-block feature_img  bg-gradient-primary-light\"   style=\" width:108px;height:108px;position:relative;line-height:108px;text-align:center;\"><i style=\"display:inline-block;font-size:60px;line-height:60px;\" class=\"text-gradient-primary align-middle pixicon-mixer-1\"><\/i><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e247287 elementor-widget elementor-widget-pix-text\" data-id=\"e247287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><p>Adapter le <b>ton<\/b>, le <b>vocabulaire<\/b>, le <b>format, <\/b>et le <b>canal<\/b><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5ed38b4 fly-sm\" data-id=\"5ed38b4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bbb98f elementor-widget elementor-widget-pix-icon\" data-id=\"3bbb98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"duo-icon-31651675\" class=\"pix-icon text-left \"><div class=\"rounded-circle d-inline-block feature_img  bg-gradient-primary-light\"   style=\" width:108px;height:108px;position:relative;line-height:108px;text-align:center;\"><i style=\"display:inline-block;font-size:60px;line-height:60px;\" class=\"text-gradient-primary align-middle pixicon-like\"><\/i><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202fbe8 elementor-widget elementor-widget-pix-text\" data-id=\"202fbe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><p>Capitaliser sur les <b>moments informels <\/b>et rester <b>fid\u00e8le \u00e0 soi-m\u00eame<\/b><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b46b47e fly-sm\" data-id=\"b46b47e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-239665e elementor-widget elementor-widget-pix-icon\" data-id=\"239665e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"duo-icon-2730337\" class=\"pix-icon text-left \"><div class=\"rounded-circle d-inline-block feature_img  bg-gradient-primary-light\"   style=\" width:108px;height:108px;position:relative;line-height:108px;text-align:center;\"><i style=\"display:inline-block;font-size:60px;line-height:60px;\" class=\"text-gradient-primary align-middle pixicon-user-male-map\"><\/i><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad68c87 elementor-widget elementor-widget-pix-text\" data-id=\"ad68c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\"resp-option text-left \"><p><i>\u00ab\u00a0La communication efficace consiste \u00e0 <\/i><b><i>rencontrer les gens l\u00e0 o\u00f9 ils sont<\/i><\/b><i>, pas l\u00e0 o\u00f9 vous voudriez qu\u2019ils soient\u00a0\u00bb<\/i><\/p>\n<p><span style=\"color: #999999;\">Matt Abrahams<\/span><\/p><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e1091c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"27e1091c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c4d6a04\" data-id=\"1c4d6a04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7ef8e7 elementor-widget elementor-widget-pix-dividers\" data-id=\"3c7ef8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-dividers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-divider  position-relative pix-bottom-divider\" data-style=\"style-20\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"400\" viewBox=\"0 0 1200 418\" preserveAspectRatio=\"none\"><path fill=\"url(#divider-pix-accordion-124416-bottom-overlay-layer-3)\" d=\"M1.47792889e-12,296.788567 C80.6666667,248.745214 159.333333,224.723537 236,224.723537 C421,224.723537 525,308.759008 670,237.729027 C788.881547,179.493481 940.843675,-13.7136127 1200,1.78856686 C1200,27.1219002 1200,166.192378 1200,419 L1.82931448e-12,418.788567 L1.47792889e-12,296.788567 Z\" \/><path fill=\"url(#divider-pix-accordion-124416-bottom-overlay-layer-2)\" d=\"M9.09494702e-13,337.771254 C80.6666667,275.739443 159.333333,244.723537 236,244.723537 C421,244.723537 525,328.759008 670,257.729027 C788.990736,199.439994 940.758806,19.0693429 1200,39.7885669 C1200,64.4552335 1200,190.859045 1200,419 L1.87683202e-12,418.788567 L9.09494702e-13,337.771254 Z\"  \/><path fill=\"#ffffff\" d=\"M1.13686838e-12,377.771254 C80.6666667,302.406109 159.333333,264.723537 236,264.723537 C421,264.723537 525,348.759008 670,277.729027 C789.052388,219.409793 940.512256,52.9826245 1200,78.7885669 C1200,114.1219 1200,227.525711 1200,419 L1.25010787e-12,418.788567 L1.13686838e-12,377.771254 Z\"\/><defs><linearGradient id=\"divider-pix-accordion-124416-bottom-overlay-layer-3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\"   stop-color=\"#FFFFFF\"\/><stop offset=\"100%\"   stop-color=\"var(--e-global-color-7fda332)\"\/><\/linearGradient><linearGradient id=\"divider-pix-accordion-124416-bottom-overlay-layer-2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\"   stop-color=\"#75CDCB\"\/><stop offset=\"100%\"   stop-color=\"#B88CFF\"\/><\/linearGradient><\/defs><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3d0cf5d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"3d0cf5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835adea elementor-widget elementor-widget-text-editor\" data-id=\"835adea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"has-black-color has-text-color has-link-color\">Dans le milieu professionnel, la qualit\u00e9 des \u00e9changes et du relationnel fait souvent la diff\u00e9rence entre un projet r\u00e9ussi et un malentendu co\u00fbteux. Que ce soit en interne, avec des partenaires ou des clients, la communication est bien plus qu\u2019un simple \u00e9change d\u2019informations. Elle permet notamment de :<\/p><p><!-- \/wp:paragraph --><!-- wp:list --><\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><!-- wp:list-item {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/ul><\/li><\/ul><ul><li><span style=\"color: #000000;\"><strong>structurer les relations,<\/strong><\/span><\/li><li><span style=\"color: #000000;\"><strong>influencer la perception de chacun,<\/strong><\/span><\/li><li><span style=\"color: #000000;\"><strong>assurer la coh\u00e9sion autour des objectifs.<\/strong><\/span><\/li><\/ul><p><span style=\"color: #000000;\">Forts de nos exp\u00e9riences dans diff\u00e9rents secteurs d\u2019activit\u00e9, nous vous partageons dans cet article quelques principes fondamentaux pour une communication fluide et efficiente, avec pour objectif premier de <strong>renforcer la collaboration et la confiance<\/strong> avec ses interlocuteurs.<\/span><\/p><p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4,\"style\":{\"color\":{\"text\":\"#0a2f40\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#0a2f40\"}}}}} --><\/p><h4 class=\"wp-block-heading has-text-color has-link-color\" style=\"color: #0a2f40;\"><span style=\"color: #0a2f40;\"><strong>Avant de rencontrer mon ou mes interlocuteurs, comprendre \u00e0 qui je m\u2019adresse et adopter la bonne posture<\/strong><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Matt Abrahams, expert en communication, sp\u00e9cialis\u00e9 dans la prise de parole en public et la pr\u00e9sentation, nous rappelle l\u2019importance de bien conna\u00eetre ses interlocuteurs\u00a0: sa <strong>langue, <\/strong>son <strong>niveau hi\u00e9rarchique<\/strong>, son ou ses<strong> expertises<\/strong>, ses<strong> attentes<\/strong>, ses<strong> frustrations, <\/strong>et \u00e0 rapidement cerner son<strong> temp\u00e9rament <\/strong>et sa<strong> mani\u00e8re de collaborer.<\/strong>\u00a0 En effet, il est n\u00e9cessaire d\u2019adapter\u00a0:<\/p><p><!-- \/wp:paragraph --><!-- wp:list --><\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><!-- wp:list-item {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/ul><\/li><\/ul><ul><li><span style=\"color: #000000;\">le <strong>ton<\/strong>\u00a0employ\u00e9 : cordial, apais\u00e9, amical, etc.,<\/span><\/li><li><span style=\"color: #000000;\">le <strong>canal et le format <\/strong>\u00e0 utiliser\u00a0: oral, email, teams, PowerPoint, vid\u00e9o, sch\u00e9ma, etc.,<\/span><\/li><li><span style=\"color: #000000;\">le <strong>vocabulaire\u00a0<\/strong>: dans certaines directions Marketing, certains mots sont proscrits, pour d\u2019autres entreprises et\/ou directions, certains mots sont \u00e0 employer et pas d\u2019autres, de m\u00eame qu\u2019il faut parfois faire attention au franglais pour ne pas heurter certaines sensibilit\u00e9s.<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><strong style=\"color: #156082;\">\u00ab\u00a0La communication efficace consiste \u00e0 rencontrer les gens l\u00e0 o\u00f9 ils sont, pas l\u00e0 o\u00f9 vous voudriez qu&rsquo;ils soient\u00a0\u00bb.<\/strong><span style=\"color: #156082;\"> Matt Abrahams<\/span><\/p><blockquote class=\"wp-block-quote\"><p><!-- \/wp:paragraph --><\/p><\/blockquote><p><!-- \/wp:quote --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Par exemple, lorsqu\u2019il s&rsquo;agit de profils issus d\u2019un m\u00e9tier diff\u00e9rent du sien, il est essentiel de vulgariser les termes en utilisant un support visuel pour embarquer l\u2019interlocuteur et s\u2019assurer de sa bonne compr\u00e9hension des messages affich\u00e9s. Lors d\u2019un comit\u00e9 de direction, il est important d\u2019\u00eatre synth\u00e9tique, tandis que pour une \u00e9quipe technique, il convient de fournir des d\u00e9tails et d&rsquo;utiliser un vocabulaire sp\u00e9cialis\u00e9.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Aussi, il est possible d\u2019avoir diff\u00e9rents profils autour de la table. Prendre des pauses pour r\u00e9sumer les points cl\u00e9s, et questionner les interlocuteurs permet de jauger le niveau d\u2019attention, de compr\u00e9hension, d\u2019implication de chacun dans la discussion, et de voir si les perspectives de chacun sont align\u00e9es.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">En synth\u00e8se, l\u2019ensemble de ces pr\u00e9requis permettent de favoriser une communication efficace, avec le bon niveau de compr\u00e9hension, et engendre donc un gain de confiance de la part de l\u2019audience \u00e0 qui l\u2019on s\u2019adresse.<\/p><p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4,\"style\":{\"color\":{\"text\":\"#0a2f40\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#0a2f40\"}}}}} --><\/p><h4 class=\"wp-block-heading has-text-color has-link-color\" style=\"color: #0a2f40;\"><span style=\"color: #0a2f40;\"><strong>Prioriser la clart\u00e9 dans la communication \u00e9crite et orale<\/strong><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p><!-- \/wp:heading --><!-- wp:quote --><\/p><blockquote class=\"wp-block-quote\"><p><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#156082\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#156082\"}}}}} --><\/p><p class=\"has-text-color has-link-color\" style=\"color: #156082;\">\u00ab\u00a0<strong>Si vous ne pouvez pas l\u2019expliquer simplement, c\u2019est que vous ne le comprenez pas assez bien<\/strong> \u00a0\u00bb Albert Einstein<\/p><p><!-- \/wp:paragraph --><\/p><\/blockquote><p><!-- \/wp:quote --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Dans toute situation &#8211; qu\u2019il s\u2019agisse d\u2019un email, d\u2019une r\u00e9union en pr\u00e9sentiel avec un support de pr\u00e9sentation PowerPoint, ou d\u2019un \u00e9change en visioconf\u00e9rence &#8211; un message clair et concis est essentiel pour \u00e9viter les malentendus et obtenir un consensus. Donner trop de d\u00e9tails ou utiliser un<strong> jargon sp\u00e9cifique risquent de diluer le message \u00e0 faire passer et de perdre l\u2019audience<\/strong>. D\u2019apr\u00e8s Matt Abrahams, la simplicit\u00e9 et une structure claire permettent aux interlocuteurs de se concentrer sur les points structurants \u00e0 retenir. Il est par exemple possible de limiter le contenu des slides aux points cl\u00e9s. Cela n\u00e9cessite une forte capacit\u00e9 de synth\u00e8se et de vulgarisation. Pour cela, la <strong>structure pyramidale<\/strong>\u00a0peut aider :<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5405 size-full\" src=\"https:\/\/allmea.com\/wp-content\/uploads\/2025\/01\/test-1.png\" alt=\"\" width=\"2185\" height=\"1170\" srcset=\"https:\/\/allmea.com\/wp-content\/uploads\/2025\/01\/test-1.png 2185w, https:\/\/allmea.com\/wp-content\/uploads\/2025\/01\/test-1-300x161.png 300w, https:\/\/allmea.com\/wp-content\/uploads\/2025\/01\/test-1-1024x548.png 1024w, https:\/\/allmea.com\/wp-content\/uploads\/2025\/01\/test-1-768x411.png 768w, https:\/\/allmea.com\/wp-content\/uploads\/2025\/01\/test-1-1536x822.png 1536w, https:\/\/allmea.com\/wp-content\/uploads\/2025\/01\/test-1-2048x1097.png 2048w\" sizes=\"(max-width: 2185px) 100vw, 2185px\" \/><\/p><p><!-- \/wp:paragraph --><!-- wp:image {\"id\":5047,\"width\":\"960px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p><figure class=\"wp-block-image size-full is-resized\"><\/figure><p><!-- \/wp:image --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Le titre comporte le message principal de la slide, par exemple\u00a0: \u00ab\u00a0L\u2019e-commerce est un pilier vital de croissance pour les acteurs de la grande distribution en France \u00bb puis un sous-titre apportant un niveau de d\u00e9tail suppl\u00e9mentaire par rapport au titre. Le sous-titre peut par exemple contextualiser le message principal : \u00ab En France, pr\u00e8s d\u2019un fran\u00e7ais sur deux a d\u00e9j\u00e0 command\u00e9 des produits alimentaires en ligne \u00bb. La troisi\u00e8me partie vient ensuite mettre en \u00e9vidence le titre et le sous-titre avec des exemples de distributeurs en ligne pour continuer sur cette th\u00e9matique, des chiffres compl\u00e9mentaires, ou\/et des verbatims de consommateurs.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">L&rsquo;ajout d&rsquo;images, ic\u00f4nes ou sch\u00e9mas permettent de rendre le discours et\/ou le support de pr\u00e9sentation visuellement plus attractif et intelligible. Ainsi, chaque interlocuteur a la capacit\u00e9 de s\u2019approprier plus rapidement le contenu et le message principal \u00e0 retenir.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Une fois que la structure est compr\u00e9hensible et que les messages transmis sont clairs, voyons maintenant comment susciter et maintenir l\u2019attention de son auditoire.<\/p><p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4,\"style\":{\"color\":{\"text\":\"#0a2f40\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#0a2f40\"}}}}} --><\/p><h4 class=\"wp-block-heading has-text-color has-link-color\" style=\"color: #0a2f40;\"><span style=\"color: #0a2f40;\"><strong>\u00catre ancr\u00e9 dans l\u2019instant pr\u00e9sent et favoriser l\u2019\u00e9coute active <\/strong><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Dans un monde satur\u00e9 de distractions, il est essentiel de se concentrer sur l\u2019instant pr\u00e9sent pour \u00e9tablir une communication de qualit\u00e9. Cela implique de pr\u00eater une attention soutenue, sans se laisser distraire. En \u00e9tant v\u00e9ritablement \u00ab\u00a0pr\u00e9sent\u00a0\u00bb, on \u00e9coute activement ce qui est dit, sans anticiper sa r\u00e9ponse, ce qui permet de mieux retenir les \u00e9l\u00e9ments structurants \u00e0 l\u2019issue d\u2019un \u00e9change. Matt Abrahams explique :<\/p><p><!-- \/wp:paragraph --><!-- wp:quote --><\/p><blockquote class=\"wp-block-quote\"><p><!-- wp:paragraph {\"align\":\"left\",\"style\":{\"color\":{\"text\":\"#156082\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#156082\"}}}}} --><\/p><p class=\"has-text-align-left has-text-color has-link-color\" style=\"color: #156082;\"><strong>\u00ab\u00a0\u00catre dans l\u2019instant vous lib\u00e8re des pr\u00e9jug\u00e9s et des attentes, vous permettant de r\u00e9agir de mani\u00e8re plus juste et plus impactante.\u00a0\u00bb<\/strong><\/p><p><!-- \/wp:paragraph --><\/p><\/blockquote><p><!-- \/wp:quote --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p>Voici 5 conseils \u00e0 retenir et \u00e0 appliquer pour \u00eatre v\u00e9ritablement pr\u00e9sent et favoriser une \u00e9coute active\u00a0:<\/p><ol><li><span style=\"color: var(--wp--preset--color--black); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); font-size: 1rem; letter-spacing: -0.01em;\"> \u00a0<\/span><strong style=\"color: var(--wp--preset--color--black); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); font-size: 1rem; letter-spacing: -0.01em;\">Surmonter les distractions en visioconf\u00e9rence<\/strong><\/li><\/ol><p><!-- \/wp:list --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><span style=\"color: #000000;\">Lors d\u2019une r\u00e9union en visioconf\u00e9rence, \u00eatre pr\u00e9sent peut repr\u00e9senter un d\u00e9fi, car les distractions sont omnipr\u00e9sentes (notifications, emails en arri\u00e8re-plan, multi-t\u00e2ches). Pourtant, dans ce contexte, il est essentiel de <strong>maintenir un contact visuel<\/strong> et d\u2019\u00eatre enti\u00e8rement concentr\u00e9 sur les objectifs de la r\u00e9union et les r\u00e9sultats attendus. En activant la cam\u00e9ra, l\u2019interlocuteur n\u2019est plus simplement une voix mais aussi un visage. Cela permet non seulement d&rsquo;\u00e9tablir une connexion plus humaine et authentique avec les participants, mais aussi de renforcer la clart\u00e9 de la communication gr\u00e2ce aux expressions faciales et au langage corporel, ce qui est impossible avec le micro seul. \u00a0Le contact visuel permet donc de stimuler les interlocuteurs et de favoriser un meilleur niveau d\u2019implication.<\/span><!-- \/wp:list-item --><\/p><p>\u00a0 \u00a0 \u00a02.\u00a0<strong style=\"color: var(--wp--preset--color--black); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); font-size: 1rem; letter-spacing: -0.01em;\"> Valoriser les interventions en r\u00e9union m\u00eame si nous ne sommes pas directement concern\u00e9s<\/strong><\/p><p><!-- \/wp:list-item --><\/p><p><!-- \/wp:list --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Dans certaines r\u00e9unions de groupe, <strong>certaines interventions diff\u00e8rent de notre propre perspective<\/strong>. Or il est important de valoriser les interventions de chaque participant. Par exemple, r\u00e9p\u00e9ter ou reformuler les propos en une seule phrase d\u2019une personne peut montrer que nous avons r\u00e9ellement entendu et compris ce qu\u2019elle a dit. Cela encourage <strong>la participation active<\/strong> des autres.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Ce processus d\u2019\u00e9coute attentive donne \u00e0 chacun l\u2019opportunit\u00e9 de se sentir \u00e9cout\u00e9e, renfor\u00e7ant ainsi la <strong>coh\u00e9sion du groupe <\/strong>et l\u2019<strong>entraide<\/strong>.<\/p><p><!-- \/wp:paragraph --><!-- wp:list --><\/p><ul class=\"wp-block-list\"><li style=\"list-style-type: none;\"><ul class=\"wp-block-list\"><!-- wp:list-item {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/ul><\/li><\/ul><p>\u00a0 \u00a0 3.<span style=\"color: #000000;\"><strong> Prendre le temps d\u2019accueillir les propos, \u00e9viter les jugements pr\u00e9cipit\u00e9s<\/strong><\/span><\/p><p><!-- \/wp:list-item --><\/p><p><!-- \/wp:list --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Il est naturel d\u2019avoir certaines attentes, certains pr\u00e9jug\u00e9s, et de penser \u00e0 ce que l\u2019on va r\u00e9pondre. Pourtant, rester dans ses retranchements, ou anticiper les r\u00e9ponses, ne nous permet pas d\u2019\u00e9couter certains \u00e9l\u00e9ments importants du discours de l\u2019interlocuteur. Cela peut nous fermer \u00e0 d\u2019autres perspectives auxquelles nous n\u2019aurions pas pens\u00e9es.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Ecouter sans chercher imm\u00e9diatement \u00e0 r\u00e9pondre ou \u00e0 corriger, permet\u00a0de :<\/p><ul><li class=\"has-black-color has-text-color has-link-color\"><strong>mieux comprendre l\u2019argumentaire<\/strong> et<strong> le point de vue de son interlocuteur<\/strong>,<\/li><li class=\"has-black-color has-text-color has-link-color\"><strong>poser des questions plus pertinentes en retour<\/strong>, pour pr\u00e9ciser un avis, confirmer la vision, clarifier une id\u00e9e<\/li><li class=\"has-black-color has-text-color has-link-color\"><strong>am\u00e9liorer le niveau de pertinence de sa r\u00e9ponse, <\/strong>en se concentrant sur l\u2019ensemble de l\u2019argumentaire, et pas seulement sur les premiers \u00e9l\u00e9ments,\u00a0<\/li><li class=\"has-black-color has-text-color has-link-color\"><strong>favoriser un climat d\u2019ouverture<\/strong> en incitant les autres \u00e0 s\u2019exprimer librement. Ainsi, cela cr\u00e9e des <strong>relations de travail plus sereines.<\/strong><\/li><\/ul><p>\u00a0 \u00a0 4.<span style=\"color: #000000;\"><strong> Ma\u00eetriser l\u2019art du questionnement<\/strong><\/span><\/p><p><span style=\"color: #000000;\">La capacit\u00e9 \u00e0 poser des questions pertinentes est un pilier de la communication. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"color: #156082;\">\u00a0\u00a0<\/span><strong style=\"color: #156082;\">\u00a0\u00a0\u00ab\u00a0Les bonnes questions permettent de clarifier les attentes et de faire progresser le dialogue\u00a0\u00bb Matt Abrahams<\/strong><\/p><blockquote class=\"wp-block-quote\"><p><!-- \/wp:paragraph --><\/p><\/blockquote><p><!-- \/wp:quote --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Questionner ouvertement permet de\u00a0:<\/p><ul><li class=\"has-black-color has-text-color has-link-color\"><strong>clarifier les objectifs, les besoins et les attentes de vos interlocuteurs<\/strong>,<\/li><li class=\"has-black-color has-text-color has-link-color\"><strong>stimuler la r\u00e9flexion et la cr\u00e9ativit\u00e9<\/strong>,<\/li><li class=\"has-black-color has-text-color has-link-color\"><strong>valider la compr\u00e9hension<\/strong> de tous en v\u00e9rifiant que nos messages ont bien \u00e9t\u00e9 compris<\/li><li class=\"has-black-color has-text-color has-link-color\"><strong>faciliter la prise de d\u00e9cisions<\/strong><\/li><li class=\"has-black-color has-text-color has-link-color\">rendre <strong>l\u2019interaction plus dynamique et plus collaborative.<\/strong><\/li><\/ul><p>\u00a0 \u00a05.\u00a0<strong style=\"color: var(--wp--preset--color--black); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); font-size: 1rem; letter-spacing: -0.01em;\"> G\u00e9rer les moments de silence comme des pauses constructives<\/strong><\/p><p><!-- \/wp:list-item --><\/p><p><!-- \/wp:list --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Le silence peut parfois \u00eatre inconfortable ou g\u00e9n\u00e9rer des distractions, mais il est pr\u00e9cieux pour permettre \u00e0 chacun de r\u00e9fl\u00e9chir et de mieux formuler ses r\u00e9ponses. En r\u00e9union (peu importe le format), apprenons \u00e0 prendre quelques secondes pour <strong>absorber l\u2019information<\/strong> et <strong>r\u00e9pondre <\/strong>de mani\u00e8re constructive.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">En synth\u00e8se, les pauses sont un excellent <strong>moyen de se reconnecter au moment pr\u00e9sent,<\/strong> de <strong>v\u00e9rifier sa compr\u00e9hension<\/strong> et de clarifier, si n\u00e9cessaire.<\/p><p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4,\"style\":{\"color\":{\"text\":\"#0a2f40\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#0a2f40\"}}}}} --><\/p><h4 class=\"wp-block-heading has-text-color has-link-color\" style=\"color: #0a2f40;\"><span style=\"color: #0a2f40;\"><strong>Incarner une posture authentique et transparente pour b\u00e2tir des relations durables<\/strong><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Dans un environnement o\u00f9 la performance est souvent mise en avant, l\u2019authenticit\u00e9 devient une force en cr\u00e9ant un lien de confiance.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"#156082\"}}},\"color\":{\"text\":\"#156082\"}}} --><\/p><p class=\"has-text-color has-link-color\" style=\"color: #156082;\"><strong>\u00ab\u00a0Nous avons trop souvent tendance \u00e0 penser qu&rsquo;une communication r\u00e9ussie est celle qui impressionne ; en r\u00e9alit\u00e9, elle est celle qui r\u00e9sonne\u00a0\u00bb<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">observe Matt Abrahams. Pour ce faire, il est cl\u00e9 d\u2019appliquer ces 2 principes directeurs\u00a0:<\/p><p class=\"has-black-color has-text-color has-link-color\"><strong style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); font-size: 1rem; letter-spacing: -0.01em;\">Valoriser les moments informels\u00a0<\/strong><\/p><p><!-- \/wp:list-item --><\/p><p><!-- \/wp:list --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Les \u00e9changes informels (pauses caf\u00e9, d\u00e9jeuners, avant ou apr\u00e8s une r\u00e9union) sont souvent propices \u00e0 une communication plus directe et transparente, renfor\u00e7ant ainsi les liens avec les \u00e9quipes et les partenaires. Profiter de ces moments est essentiel pour cr\u00e9er des connexions plus profondes avec ses \u00e9quipes, ses partenaires ou clients.<\/p><p class=\"has-black-color has-text-color has-link-color\"><strong style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); font-size: 1rem; letter-spacing: -0.01em;\">\u00catre fid\u00e8le \u00e0 soi-m\u00eame<\/strong><\/p><p><!-- \/wp:list-item --><\/p><p><!-- \/wp:list --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">En restant fid\u00e8le \u00e0 soi-m\u00eame, nous inspirons la confiance, valeur essentielle pour f\u00e9d\u00e9rer et construire des relations solides. En effet, nous \u00e9vitons ainsi des incoh\u00e9rences futures dans nos mani\u00e8res d\u2019agir ou nos propos.<\/p><p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4,\"style\":{\"color\":{\"text\":\"#0a2f40\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#0a2f40\"}}}}} --><\/p><h4 class=\"wp-block-heading has-text-color has-link-color\" style=\"color: #0a2f40;\"><strong><span style=\"color: #0a2f40;\">Conclusion<\/span><\/strong><\/h4><div>\u00a0<\/div><p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">En cultivant <strong>la pr\u00e9sence, la clart\u00e9, l&rsquo;adaptation, l&rsquo;authenticit\u00e9 et l\u2019art de poser les bonnes questions<\/strong>, nous renfor\u00e7ons notre impact dans chaque contexte. La mise en application de ces principes peut s\u2019av\u00e9rer \u00eatre un <strong>atout strat\u00e9gique pour favoriser des collaborations fructueuses\u00a0<\/strong>:<\/p><p><!-- \/wp:paragraph --><!-- wp:quote --><\/p><blockquote class=\"wp-block-quote\"><p><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#156082\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#156082\"}}}}} --><\/p><p class=\"has-text-color has-link-color\" style=\"color: #156082;\"><strong>\u00ab\u00a0Communiquer, c\u2019est bien plus que transmettre ; c\u2019est s\u2019engager.\u00a0\u00bb<\/strong><\/p><p><!-- \/wp:paragraph --><\/p><\/blockquote><p><!-- \/wp:quote --><!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} --><\/p><p class=\"has-black-color has-text-color has-link-color\">Cependant, il arrive aussi que notre interlocuteur bloque la conversation. Cela am\u00e8ne \u00e0 une probl\u00e9matique qui est la r\u00e9solution du conflit\u2026<\/p><p class=\"has-black-color has-text-color has-link-color\"><span style=\"text-decoration: underline;\"><em><a href=\"https:\/\/www.fastersmarter.io\/\">Pour avoir plus de tips en communication, d\u00e9couvrez la s\u00e9rie de podcasts de Matt Abrahams<\/a><\/em><\/span><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Mieux communiquer, c\u2019est mieux convaincre. \u00c0 l\u2019oral comme \u00e0 l\u2019\u00e9crit, la clart\u00e9 et l\u2019impact font toute la diff\u00e9rence. Un message bien structur\u00e9, une \u00e9coute active et une articulation fluide peuvent transformer une simple interaction en opportunit\u00e9.","protected":false},"author":7,"featured_media":6670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soft-skills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment mieux ma\u00eetriser sa communication orale et \u00e9crite ? - Allmea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allmea.com\/fr\/maitriser-sa-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mieux ma\u00eetriser sa communication orale et \u00e9crite ? - Allmea\" \/>\n<meta property=\"og:description\" content=\"Mieux communiquer, c\u2019est mieux convaincre. \u00c0 l\u2019oral comme \u00e0 l\u2019\u00e9crit, la clart\u00e9 et l\u2019impact font toute la diff\u00e9rence. 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